A one pager that is sent to the media (CBC, CTV, etc.) that explains the problem that a group is facing and what we want done about it. The goal is to gain media attention, though there are no guarantees that a press release will mean reporters respond.
Some important information to include in your press release are: contact information of the appointed spokesperson (phone, email) and a direct quote that communicates the issue. Getting press is beneficial to any group, as it is an opportunity to get exposure for the issue that your group is passionate about. Click here for an example of a press release.
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